Timeframe: Feb 2, 2026 12:00 p.m. EST – Feb 4, 2026 10:27 a.m. EST
Summary: - An internal service that powers our website tag experienced an intermittent configuration/caching issue, causing some visits, page views, and item interaction events not to be recorded. The service restarted on Feb 4 at 10:27 a.m. EST, restoring normal behavior.
Impact: - Ads: Fewer eligible ad impressions/avails and lower‑than‑expected performance metrics in reporting during the affected window. - E‑commerce: Fewer abandonment sends (email/SMS) and lower‑than‑expected send and conversion metrics. - Missing events cannot be replayed; reporting for this window will remain lower than expected.
Next steps: - Complete a post‑incident review and apply any additional safeguards across Ads and E‑commerce.
If you have questions about how this incident may have affected your implementation or reporting, please contact your Wunderkind representative.